How to write great content
Whether you write for leisure, for passion or for your business - its always a exhilarating and exciting when you get a new follower, or you receive a new comment on your post. And this happens to me everyday - so I am sure most of you have the same feeling. But to keep that growth and engagement going, its important to write content which is, for the lack of a better word, awesome! Here are a four tips that helped me, and are still helping me, shape my blog:
Plan
Things work out automatically when you have a plan. Write content which is cohesive and maintain a consistent theme around them - posts that blend seamlessly with one another. Writing about two completely dissimilar topics in quick successions might throw your audience off, so it is always good to focus on a single theme at a time. You can always write about different topics within a single theme - like the blogging building block series I ran with holly last month.
Curate relevant and valuable content
As a blog designer and developer, I am always looking out to improve myself. Whenever I find a blog that adds a lot to my skill set, I keep it in mind and revisit it often. And thats the truth - readers follow a blog when they find the content interesting and useful. So try to share your knowledge and your personal experiences on your blog ; don't be afraid to share your secrets - it only makes your blog more inviting.
Be Personal
Whether you write for leisure, for passion or for your business - its always a exhilarating and exciting when you get a new follower, or you receive a new comment on your post. And this happens to me everyday - so I am sure most of you have the same feeling. But to keep that growth and engagement going, its important to write content which is, for the lack of a better word, awesome! Here are a four tips that helped me, and are still helping me, shape my blog:
Plan
Things work out automatically when you have a plan. Write content which is cohesive and maintain a consistent theme around them - posts that blend seamlessly with one another. Writing about two completely dissimilar topics in quick successions might throw your audience off, so it is always good to focus on a single theme at a time. You can always write about different topics within a single theme - like the blogging building block series I ran with holly last month.
Curate relevant and valuable content
As a blog designer and developer, I am always looking out to improve myself. Whenever I find a blog that adds a lot to my skill set, I keep it in mind and revisit it often. And thats the truth - readers follow a blog when they find the content interesting and useful. So try to share your knowledge and your personal experiences on your blog ; don't be afraid to share your secrets - it only makes your blog more inviting.
Tell a story
Another fact about the human mind is that it is fast, agile and always buzzing. Which also means its distracted easily. Ever wondered why we prefer to watch movies and read novels over reading a tutorial? Because its not that appealing! But if you structure the post like a story - like an novel where the protagonist faces a challenge, crosses one hurdle after another, discovers a solution to the challenge - and voila! you have got yourself a blog post that one has to finish once they start.
Human mind, by nature, is social. We like to hang out, chat, gossip and what not! So naturally, when
you write a post with your personal story, its perceived as a letter from a close friend. Not just that,
your readers get to know the `real you` and it leads to increase engagement on the blog. I am slowly integrating this into my content - it adds a bit more character to the content and also makes it much more interesting to read.
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